January 2011

A pair of Which Wich fans redeem the 50th free wich card in Raleigh, North Carolina.


December 2010

WFAA.com announces Which Wich as the "Best Sandwich Shop in North Texas" for a second time.


October 2010

A customer in LA orders the world's first double-meat, double-cheese, double-avocado Wicked®.


May 2010

Which Wich becomes the fastest growing restaurant chain in the U.S. and Canada according to Chain Store Guide.


May 2010

The dislocated jaw story is covered by CNBC, The Huffington Post, the Atlanta Journal Constitution and makes the headlines segment onThe Tonight Show with Jay Leno.


April 2010

Our first airport location opens at Buffalo International Airport.


March 2010

Founder Jeff Sinelli flies to Atlanta to visit a customer who dislocated his jaw while trying to bite into a double-meat Wicked®.


January 2010

Which Wich #100 opens.


January 2010

Which Wich makes the “Best Gyros in Columbia” list in MOVE Magazine.


October 2009

The CU Independent reveals Which Wich as "Boulder's Best Hand-Picked Sandwich."